Building the Data-Driven Brand: The opportunities with real-time insights into the behaviors and preferences of consumers is changing the way that marketers craft their strategies. The vast pools of consumer insight information available allow brands to improve individual campaign performance, develop deeper ties with existing customers and rethink how they develop new products and services. But all this data doesn’t necessarily mean insight. Brands convene at the Digiday Data Summit to discuss how they’re navigating the data era to win over new customers and build loyalty among their existing ones.
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Susan Grossman, group head of media solutions, MasterCard Advisors
Susan Grossman has global responsibility for leading efforts to directly monetize differentiated data assets and analytics by leveraging them to help advertisers, advertising intermediaries, and media properties improve media ROI through more effective targeting. Prior to joining MasterCard, she spent 18 years with SymphonyIRI Group. Most recently, she was responsible for building an automated analytics business to provide real-time, predictive business solutions for consumer packaged goods manufacturers.
Rex Briggs, CEO, Marketing Evolution
Rex is known as one of the world’s leading experts in media effectiveness measurement. His firm’s services help clients achieve insight from advertising and marketing measurement and increase ROI for their marketing spend. Recent clients include Ford, Kraft, Colgate, McDonald’s, Nestle, Procter & Gamble and Kimberly-Clark. Rex was named one of the dozen “Best and Brightest” in Media and Technology by Ad Week, and one of the people to “watch and learn from” according to BrandWeek.
Mark Miller, CRM practice lead, Digitas
Mark leads Digitas’ customer relationship management practice. His focus is on the exponential growth of digital technology and keeping mobile and social data at the core of CRM. Prior to joining Digitas, Mark led the combined CRM practice of Strategic Services and the Technology Group for Digitas Health. Before that, he led the healthcare marketing practice for Epsilon and retail and B2B verticals at Harte-Hanks.
Jessie Kernan, chief strategy officer, Rapp
Jessie oversees the strategy & enablement team, fostering the convergence of strategy, measurement and digital-enabled solutions for Toyota, Bank of America, Nestlé, Time Warner Cable and AMC Theatres. She began her tenure with RAPP as vp, group planning director, setting the strategic vision for Mercedes-Benz, Johnson & Johnson and Travel Channel. Prior to RAPP, she ran the New York office of Thunder Factory, servicing clients such as ACUVUE, Match.com and TD Ameritrade.
Sandra Howard, avp–advertising, AT&T
Sandra Howard leads the development of all corporate and advanced business solutions advertising initiatives. She began her career on the agency side, where she worked in both media and account management before joining Burger King as senior director of global advertising and global consumer insights in 2002. After spending two years at Edelman, Sandra became director of advertising/marketing communications at Southwest Airlines in 2009.
Sam Yagan, CEO, OkCupid
Sam Yagan is co-founder and CEO of OkCupid, which was recently acquired by Match.com. At Match.com, Sam also oversees advertising sales through the Match Media Group and an internal research and development group. Sam’s prior entrepreneurial ventures in the consumer internet sector include eDonkey and SparkNotes. After selling SparkNotes to Barnes & Noble, he served as vp and publisher and oversaw the publication of over 200 titles. He is also co-founder of Excelerate Labs.Who Should Attend
Top digital brand executives
Top digital agency executives
Top digital media / Publishing executives
Digital technology and service providers
Demand-side platforms
Networks
Targeting technology providers
Marketing measurement companies
Media and press
Attendees Include
